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Graphic Designing

Clicksoft – Infographics & Illustration Design

Infographics & Illustration Design is the process of transforming complex data, concepts, or stories into visually appealing, easy-to-understand graphics. Infographics combine data visualization (charts, graphs, maps) with creative design to convey information quickly. Illustrations, on the other hand, are custom-drawn visuals that add personality, clarity, and brand uniqueness to your content.

Whether you are explaining a business process, presenting research results, or telling a brand story, infographics and illustrations make your content engaging, memorable, and shareable.

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Our Process

  • Research & Data Collection – Gather all the necessary facts, numbers, and content.
  • Story Mapping – Decide the flow of information and the key message.
  • Wireframing – Create a basic structure before final design.
  • Designing – Add colors, typography, icons, and visuals that match brand identity.
  • Review & Optimize – Ensure accuracy, clarity, and readability.
Why are Infographics & Illustrations Important
  • Quick Information Delivery – Helps audiences understand complex ideas in seconds.
  • Increased Engagement – Visuals attract more attention than plain text.
  • Better Retention – People remember 65% of visual content vs. only 10% of text.
  • Brand Differentiation – Custom illustrations create a unique identity.
  • Highly Shareable – Perfect for social media and content marketing.
Tools We Use
  • Adobe Illustrator – Industry-standard for creating custom vector graphics.
  • Adobe Photoshop – For photo-based or hybrid infographic designs.
  • CorelDRAW – Alternative vector graphic design tool.
  • Canva – Templates for quick infographic creation.
Types of Infographics
  • Statistical Infographics – For presenting data, surveys, and research findings.
  • Timeline Infographics – Show historical progress or project stages.
  • Process Infographics – Explain workflows, steps, or methods.
  • Comparison Infographics – Highlight differences between products or ideas.
  • Geographical Infographics – Represent location-based data with maps.
When to Use Infographics & Illustrations
  • Marketing Campaigns – To explain product benefits or market data visually.
  • Reports & Research – Present statistics in a clean, readable way.
  • Educational Material – Make learning fun and interactive.
  • Website & Blog Content – Add value and boost SEO with visual content.
  • Social Media Posts – Increase shareability and brand recall.
Deliverables
  • Custom infographic designs in JPG, PNG, and PDF formats.
  • Editable source files (AI, PSD, SVG).
  • High-resolution illustrations for both print and web use.
  • Optional animated infographic for web & social media.
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Get in Touch with Us.

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+91 9660476023

ClickSoft is your one-stop destination for web development, mobile apps, software solutions, digital marketing, and graphic design. We specialize in crafting innovative, scalable, and user-friendly digital solutions that help businesses grow and succeed in the modern world.

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